Events Manager

Shoosmiths is the law firm clients choose for excellent service, incisive thinking and above all for our ability to focus on what matters. From offices across the UK and Brussels, we support some of the world’s most exciting and ambitious businesses; amazing clients making an impact. We empower our people to be their authentic selves and deliver together in supportive teams committed to excellence and innovation. The first top 50 law firm to achieve ‘Platinum Standard’ Investors in People, our values and culture are not just words on our website but are the heartbeat of the firm.

We have an outstanding benefits package to complement our competitive remuneration system. In addition to the competitive salaries, great working environment and high-quality work, we believe that all staff should be rewarded for their commitment to the continued success of the firm through a comprehensive and flexible range of benefits.

To discover more about our benefits, please visit: Benefits Package.

Shoosmiths' Business Development & Marketing Operations function is at the forefront of our strategic growth, driven by a commitment to dynamic, tech-savvy, and operationally efficient practices. We understand that in today's rapidly evolving business landscape, adaptability is key.

Our ambition for the team is harnesses cutting-edge technology and data-driven insights to shape innovative marketing strategies, foster client relationships, and identify new opportunities that enable us to excel in our chosen markets.

With a relentless focus on operational efficiency, we want to streamline processes and maximise resources, ensuring that our efforts have a measurable impact on our lawyers, the market and our clients.

The Events Manager role is part of the firm’s Marketing Operations team and will be responsible for supporting the planning and delivery of a wide range of events that will enhance our brand presence, client relationships and business development initiatives, aligned to the firm’s overarching strategy and business objectives.

This is an exciting role within a re-shaped and forward-thinking business development and marketing operations team which provides integrated marketing, digital services, client relationship management and business development expertise to the business.

You will be working as part of a high-performing events team, supporting the Senior Events Manager and the team on the delivery of a range of events designed to foster client loyalty, drive business growth and underpin our position as a market leader.

You will ensure events run smoothly, by providing administrative support to the team, supporting stakeholders with queries and providing on the day support, as well as the end-to-end management of a portfolio of events. As Events Manager you will also provide day-day leadership and support to the Events team including guidance and best practice as agreed in the event strategy.

Standard contracted hours for this role are from 9am - 5:30pm. However, due to the dynamic nature of event management, there will be occasions in the lead-up to and during events when adjustments to these hours may be necessary. Such alterations are considered an integral part of the role, and candidates should be prepared for a degree of flexibility in their working schedule to accommodate the successful execution of events.

• Collaborate with the Senior Events Manager to execute the events strategy and lead key projects that reinforce and elevate our commitment to excellence in our events.
• End-to-end management of a portfolio of key onsite and offsite events, including initial scoping out meetings, taking a full event brief and gaining a full understanding of the event objectives and budget, event proposal creation, invitation and guest list management and post event analysis and recommendations to ensure we drive excellence through our events.
• Provide day-to-day leadership and support to the Events team including providing guidance on events planning and design and stakeholder management.
• Work closely with stakeholders and the BD team to set event objectives and gain insight into how to measure success post event.
• To lead on the logistical management of complex, large events (live and digital) with an eye for detail, but also proactively design events to showcase the firm’s expertise and heighten our visibility within various markets whilst tracking event spend against budget.
• Create event invitations in collaboration with the BD team, tracking and reporting on attendees RSVP. Work with the data team to build client-centred mailing lists on the CRM system.
• Work with the Marketing Operations team to produce event collateral and content for the firm’s website and social media channels.
• Collaborate with the PR & Communications team to provide opportunities for external and internal comms activity.
• Research venues, event suppliers and industry trends to maintain knowledge and networks.
• Build and maintain a strong internal network across the firm, ensuring a deep understanding of the BD team, firmwide and practice group strategy to increase engagement.
• Liaise closely with the in-house FOH teams including reception, catering, to ensure smooth running of all client events and that standards are being upheld.
• Create and analyse event ROI data and post event feedback and reporting for key stakeholders.
• Regularly review and update the suite of event ‘self-help’ tools on the intranet and update the central events calendar to increase visibility, awareness and engagement across the firm.
• Review the success of individual external facing seminars/events and feeding back to sectors with suggestions for improvement, where relevant.

Regional focus

• Be a point-person for regionally-focused BD activity, ensuring alignment with Chosen Markets strategy.
• Collaborate closely with the Head of Office in your regional areas to proactively spearhead local initiatives.
• Assist the Head of Office with managing the business development budget aligned with our strategic goals to ensure optimal allocation and utilisation of resources.

• A minimum of 5 years’ experience of coordinating events, gained in a professional services or similar environment. An understanding of the legal sector is advantageous.
• A confident communicator with exceptional writing skills and attention to detail.
• Passionate about delivering excellent client experience.
• High levels of accuracy and attention to detail.
• Knowledge of CRM systems. Experience of InterAction would be advantageous.
• Good working knowledge of MS Office.
• A proactive team player, able to prioritise and manage several projects concurrently and meet deadlines.
• Experience in hosting live virtual webinars, on any platform.
• Good front of house skills ensuring an easily identifiable Shoosmiths event can be delivered within the relevant market place.

Our approach to our people is underpinned by our approach to diversity, inclusion and well-being. Our ambition is to build a diverse and ambitious workforce that reflects all backgrounds and talents, and a workplace that is supportive and inclusive, recognises and nurtures talent, and has a strong sense of community between colleagues.

This means that everyone who either applies to or works for the firm is treated equally, whatever their gender, age, ethnic origin, nationality, marital status, disability, sexual orientation or religious beliefs.

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